News Media Europe response to a public consultation of the European Commission on an upcoming legislative proposal on political advertising can be accessed here.

In summary, our response makes it clear that:

• The Commission should take careful consideration of what constitutes political advertising and what not
• Editorial media already follow specific rules in line with national electoral laws
• Many of the problems discussed in the context of political advertising relate to the misuse of data by large platforms
• That measures related to the targeting (with data) of political ads need to consider interaction with other relevant rules

For more info, contact Iacob Gammeltoft.