Our submission explains that the impact of the DMA on the business of news publishers has generally been disappointing: fundamentally, it has not led to meaningful changes in the unfair practices of gatekeepers that are most pressing.

This will continue so long as the DMA is enforced to tackle consumer-facing issues rather than systemic imbalances affecting publishers, who remain constrained by the control of gatekeepers over advertising markets and traffic distribution.

We address several points of concern:

• Ambiguities/lack of clarity in some obligations
• Insufficient ambition in obligations related to advertising
• Recommendation to regulate generative AI of gatekeepers
• Google’s AI Overviews: a case study (of non-enforcement)
• Need for guidelines to facilitate DMA enforcement in the media sector, also looking at consistent enforcement between DMA and EMFA rules

Our submission also includes an addendum concerning the decision by Google and Microsoft to introduce restrictions on political advertising.

Find the full submission here.

Contact: Iacob Gammeltoft